Why you need to change your social marketing in 2014

In 2014, marketing/social-media management software will become more affordable, allowing small businesses to better manage their digital marketing and social-media campaigns. We will also see many of these tools fuse search and social marketing. Search will be a particularly important component for small businesses to monitor. Only 22 percent of Americans use social networks daily, meaning the 78 percent of word-of-mouth advertising is being discovered through search. Small businesses need to have touch points with all of their customers, not just those on social media, to truly understand the sentiments and tastes of their audience.

Also, short-form video will become vital for small businesses as an affordable, and often free, form of creative content. YouTube, as part of the Google universe, is undoubtedly the best place to be, but short-form engaging video content/storytelling on Vine and Instagram will become more important.

Lastly, the days of free social media are ending. With so many players looking to be heard on these networks, paid advertising and sponsored content is becoming necessary to be seen. But there is strength in numbers and in strong, engaging content. By combining the two, small business can compete for a share of voice in the social sphere.