Author: SocialNetwork

Small businesses can–and will–become big players.

Why you need to change your social marketing in 2014 In 2014, marketing/social-media management software will become more affordable, allowing small businesses to better manage their digital marketing and social-media campaigns. We will also see many of these tools fuse search and social marketing. Search will be a particularly important component for small businesses to monitor. Only 22 percent of Americans use social networks daily, meaning the 78 percent of word-of-mouth advertising is being discovered through search. Small businesses need to have touch points with all of their customers, not just those on social media, to truly understand the...

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